DC BLOX Expands Digital Infrastructure Across Southeast US
“Our culture follows a specific priority order: employees first, customers second, investors third,” Jeff emphasises. “If you take care of your employees, they’ll take care of customers. If you take care of customers, they'll take care of investors.”
This philosophy extends to community relationships, particularly with utilities. “Rather than just demanding power, we focus on building partnerships with utilities. When there’s so much growth and demand happening, you need partners to help you succeed.”
A pivotal moment in the company’s evolution came with the development of a cable landing station in Myrtle Beach, South Carolina – a project that opened doors to relationships with Google and Meta while addressing a significant infrastructure gap in the region.
“I never imagined we would build a data centre in Myrtle Beach – it wasn't on our target list,” Jeff recalls. “But working with these hyperscale companies bringing in submarine cables created an opportunity.”
This project led to further infrastructure development, including a substantial fibre backbone connecting the region. Bill Thomson, DC BLOX’s VP of Marketing & Product Management, explains: “We built what's now considered the dark fibre backbone of the southeast.”
The rise of AI has dramatically changed customer requirements and accelerated DC BLOX's growth trajectory. “Customers who previously needed 10 megawatts now require 100 megawatts,” Jeff notes. “The explosion of AI has required us to scale substantially.”
The company maintains disciplined focus rather than attempting global expansion. “It would be easy to get distracted by opportunities in regions like Asia, but our strength is investing deeply in communities where we operate,” Jeff says.
Looking ahead, DC BLOX plans continued expansion across the region, with both edge facilities and hyperscale campuses. Bill Thomson believes the industry remains in early stages of AI development: “If AI were the Internet, we’d be back in 1998. We're just getting started.”
Throughout this evolution, Jeff emphasises that the company's values remain constant. “As DC BLOX grows, we’ll maintain the values that built our company. We design and operate excellent data centres, but we do so with a foundation of transparency and trust. Culture and trust are ultimately what DC BLOX builds.”
This philosophy extends to community relationships, particularly with utilities. “Rather than just demanding power, we focus on building partnerships with utilities. When there’s so much growth and demand happening, you need partners to help you succeed.”
A pivotal moment in the company’s evolution came with the development of a cable landing station in Myrtle Beach, South Carolina – a project that opened doors to relationships with Google and Meta while addressing a significant infrastructure gap in the region.
“I never imagined we would build a data centre in Myrtle Beach – it wasn't on our target list,” Jeff recalls. “But working with these hyperscale companies bringing in submarine cables created an opportunity.”
This project led to further infrastructure development, including a substantial fibre backbone connecting the region. Bill Thomson, DC BLOX’s VP of Marketing & Product Management, explains: “We built what's now considered the dark fibre backbone of the southeast.”
The rise of AI has dramatically changed customer requirements and accelerated DC BLOX's growth trajectory. “Customers who previously needed 10 megawatts now require 100 megawatts,” Jeff notes. “The explosion of AI has required us to scale substantially.”
The company maintains disciplined focus rather than attempting global expansion. “It would be easy to get distracted by opportunities in regions like Asia, but our strength is investing deeply in communities where we operate,” Jeff says.
Looking ahead, DC BLOX plans continued expansion across the region, with both edge facilities and hyperscale campuses. Bill Thomson believes the industry remains in early stages of AI development: “If AI were the Internet, we’d be back in 1998. We're just getting started.”
Throughout this evolution, Jeff emphasises that the company's values remain constant. “As DC BLOX grows, we’ll maintain the values that built our company. We design and operate excellent data centres, but we do so with a foundation of transparency and trust. Culture and trust are ultimately what DC BLOX builds.”
Jeff Uphues
The digital infrastructure landscape in the United States continues its rapid transformation, with the southeastern region emerging as an area of strategic importance amid surging demand for cloud computing and AI workloads.
At the helm of this regional development is Jeff Uphues, CEO of DC BLOX, whose 35-year career in communications infrastructure has uniquely positioned him to lead the company's expansion across six southeastern states.
“I’ve been in the communications infrastructure business for essentially my entire career,” says Jeff.
His journey evolved from corporate roles at Fortune 50 and Fortune 100 companies to more entrepreneurial ventures. “It’s about taking the learnings from large enterprises and applying them to grow an organisation on your own,” he explains.
This experience laid the foundation for DC BLOX’s distinct approach. Founded 10 years ago, the company now operates a network of interconnected data centres from its Atlanta headquarters, with facilities across Tennessee, Alabama, South Carolina, Georgia and Virginia.
Rather than immediately competing in Atlanta, the southeast’s largest market, Jeff implemented a counter-intuitive strategy. “We started in surrounding states first, targeting markets with less competition where we could refine our business processes,” he explains. “You need to learn how to sell, operate, renew customers and maintain facilities before tackling larger markets.”
This methodical approach allowed DC BLOX to build expertise while developing deep community ties – a hallmark of Jeff's leadership philosophy.
At the helm of this regional development is Jeff Uphues, CEO of DC BLOX, whose 35-year career in communications infrastructure has uniquely positioned him to lead the company's expansion across six southeastern states.
“I’ve been in the communications infrastructure business for essentially my entire career,” says Jeff.
His journey evolved from corporate roles at Fortune 50 and Fortune 100 companies to more entrepreneurial ventures. “It’s about taking the learnings from large enterprises and applying them to grow an organisation on your own,” he explains.
This experience laid the foundation for DC BLOX’s distinct approach. Founded 10 years ago, the company now operates a network of interconnected data centres from its Atlanta headquarters, with facilities across Tennessee, Alabama, South Carolina, Georgia and Virginia.
Rather than immediately competing in Atlanta, the southeast’s largest market, Jeff implemented a counter-intuitive strategy. “We started in surrounding states first, targeting markets with less competition where we could refine our business processes,” he explains. “You need to learn how to sell, operate, renew customers and maintain facilities before tackling larger markets.”
This methodical approach allowed DC BLOX to build expertise while developing deep community ties – a hallmark of Jeff's leadership philosophy.
DC BLOX’s community-focused strategy and AI-ready infrastructure is driving data centre growth in the southeastern United States
